Peroni Nastro Azzurro has launched a new on-pack promotion across several multipack formats.
Offering three UK winners a luxury five-star two-night trip to the Amalfi Coast for two adults, prizes also include 2,000 branded designer bottle openers.
Following the success of Peroni’s 2020 ‘Win the Ultimate Passeggiata – an Italian Journey’ promotion, that received over 300,000 entries, the new on-pack launches as increasing numbers of consumers look to travel abroad once more. The new prize will offer winners an authentic Amalfi Coast stay that includes a pizza cookery course and visits to cliffside village Positano and the Emerald Grotto in Conca dei Marini.
Tim Clay, boss of brand owner Asahi UK, commented: “Peroni Nastro Azzuro is synonymous with great taste, quality and style, and continues to go from strength-to-strength. The success of the 2020 on-pack activity is testament to the strength of consumer engagement with the Peroni Nastro Azzuro brand, and the continued interest in travel and cultural experiences, so we’re thrilled to be able to offer something new for 2021.
“The experiences we have all shared in recent times have taught us that it has become far too easy to take the little things in life for granted. As we look to the future, we will continue to work closely with our customers so that we extend our support in the best way possible and identify new ways to bring value both instore and online.”
The promo runs from August – 31 December 2021 across:
- Peroni Nastro Azzurro 4pk
- Peroni Libera 4pk
- Peroni Gluten Free 4pk
- Peroni Nastro Azzurro 12pk
- Peroni Nastro Azzurro 18pk