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Take a walk with Peroni

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Peroni Nastro Azzurro has launched ‘Walk With Us’, a new advertising campaign that reflects the heart of Italian culture as lockdown measures in the UK start to lift.

The message focuses on the time-honoured Italian tradition of La Passeggiata – an early evening walk to socialise and connect with others.

The campaign runs across TV, radio, video-on-demand, out-of-home, print and social media.

It coincides with an on-pack promotion ‘Win the Ultimate Passeggiata – an Italian Journey’, that runs to the end of August and gives consumers the chance to win Italian holiday experiences.

Meanwhile, after a successful trial, Peroni is providing nearly 1,000 bespoke chillers for convenience and independent retailers across the country.

Tim Clay, Managing Director of brand owner Asahi UK, commented: “We hope that the ‘Walk With Us’ campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.