Peroni Nastro Azzurro has launched ‘Walk With Us’, a new advertising campaign that reflects the heart of Italian culture as lockdown measures in the UK start to lift.
The message focuses on the time-honoured Italian tradition of La Passeggiata – an early evening walk to socialise and connect with others.
The campaign runs across TV, radio, video-on-demand, out-of-home, print and social media.
It coincides with an on-pack promotion ‘Win the Ultimate Passeggiata – an Italian Journey’, that runs to the end of August and gives consumers the chance to win Italian holiday experiences.
Meanwhile, after a successful trial, Peroni is providing nearly 1,000 bespoke chillers for convenience and independent retailers across the country.
Tim Clay, Managing Director of brand owner Asahi UK, commented: “We hope that the ‘Walk With Us’ campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most.”