Pernod Ricard has made sure there’s plenty of stock available for convenience retailers as it launches a price-marked pack of its bestselling Campo Viejo Rioja Tempranillo, the UK’s number-one red wine.
The brand is currently growing ahead of the Spanish wine category and is leading the charge to restore overall category growth with a new £7.99 price point.
The bottle features a neck sticker with a £7.99 price-mark to drive sales even further for convenience retailers, with an attractive price point for consumers. PMPs are a key sales driver in convenience, with 82% of shoppers looking to purchase them as a part of the weekly shop. Over four-fifths (83%) of retailers also claim PMPs sell faster in their stores than the equivalent plain packs.
Chris Shead, Off-Trade Director at Pernod Ricard UK, commented: “Consumers are savvy and know the average price of their favourite wines. With 61% of shoppers believing PMPs offer better value for money than a non-price-marked pack, we’re launching one on our most popular wine to give consumers the confidence they are being offered good value, help retailers shift more stock and keep shelves rotating.”
Campo Viejo Rioja Tempranillo PMPs will be available in six-bottle cases from major wholesalers from this month (PMP £7.99).