CCEP is launching Capri-Sun No Added Sugar Orange-Lemon 330ml, as it taps into the growing demand for low calorie juice drinks for immediate consumption.
The new flavour will hit shelves from April in a 330ml pouch, with an 89p PMP also available. It is aimed at the brand’s young adult and increasingly health conscious audience.
The launch is backed by a £500,000 digital campaign, targeted at the ‘always-on’ millennial consumer.
This new addition forms part of a strategy to offer shoppers more choice through low calorie options, which started with Capri-Sun No Added Sugar 200ml and Capri-Sun Fruity Water 200ml.
Simon Harrison, Operational Marketing Director at Coca-Cola European Partners, said: “With consumers increasingly demanding a wider choice of lower calorie soft drink options, we are focusing on the continued development of reduced sugar juice drinks that still offer fruity and exciting flavours.
“Our research has told us that thanks to the wellness trend millennials in particular are on the lookout for healthier juice drinks, meaning it is an ideal time to launch Capri-Sun 330ml No Added Sugar Orange-Lemon to help retailers offer more choice to shoppers.”
