Dairy Crest has unveiled a new addition to its Vitalite dairy-free spread brand: Vitalite Coconut.
Coconut is the fastest-growing flavour trend in the UK, with household penetration of coconut-based products rising to 8.8%. The new variant is aimed both at consumers with a dairy intolerance and to the increasing numbers adopting free-from products as a lifestyle choice.
Neil Stewart, Marketing Manager Spreads at Dairy Crest, commented: “Dairy-free continues to represent an exciting area of growth within Spreads. With the recent appetite for coconut-based products showing no signs of abating, we are confident that Vitalite Coconut will deliver a great tasting new flavour profile for shoppers already within the sector, whilst helping attract new shoppers into dairy-free spreads.”
