Mondelez is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas.
All UK and Ireland adult selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g will now use cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas.
Mondelez is also adding a season specific recycling labelling campaign, #UnwrapAGoodHabit, to its entire selection box range.
The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, contributing to its global target to eliminate 65,000 tonnes of packaging by the end of 2020.
Louise Stigant, UK Managing Director at Mondelez International, said: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us. The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.“
Find out more about Mondelez’ commitments around plastic and packaging.