Bestway has teamed-up with shopping and payment app Jisp to provide its franchise and symbol partners with the opportunity to offer their customers Home Delivery and Click & Collect services.
The Jisp app is currently undergoing a six-week trial within the Bestway estate; it is expected to be made available to all Bestway’s partners and corporate stores in the new year, free of charge.
The app, which is contact-free and can be easily accessed using mobile phones, also gives retailers customer insights and lets them tailor products and services for their individual needs.
The move is a clear response to the growing demand for Home Delivery, fuelled by the coronavirus outbreak. According to ACS data, over half of retailers have launched Home Delivery services in one form or another since the pandemic took hold.
In May, the NFRN announced a partnership with Jisp for its retailers. Rival platform, Dundee-based Snappy Shopper, is also booming. It recently made several key hires to further its growth and has just embarked on a national TV advertising campaign.
Bestway boss Dawood Pervez said there was a “huge opportunity” for UK convenience retailers.
He said: “We know that it is difficult for retailers to compete with the multiples in terms of the investment they are able to put into technology platforms. Whilst it is certainly possible for a retailer to develop their own platform – or consider working with a third-party delivery company, there are important considerations especially around where ownership of the information and data, may lie.
“Our partnership with Jisp is designed to empower our partners by giving them functionality that goes beyond the very basic order capture system and enables them to compete with the best in the business. It can be accessed through smart / mobile technology – which everyone is now familiar with using – making it very easy for consumers to use the app.
“Retailers will be able to understand their customers better in terms of products and range and individual preferences, helping them to upsell and grow sales.”
Julian Fisher, the CEO and Founder of Jisp, added: “We are cementing our position as the definitive convenience store service with best-in-class shopping solutions for independent retail. Partnering with Bestway is a testament to our app and team. We are thrilled to be working with such an iconic wholesaler to provide technology for local stores previously only available to giant supermarkets and online grocers.”