Dairylea has launched Discovery Days, a new partnership with Trainline that offers families discounted train tickets.
Up until 31 May, shoppers can get £10 off family train tickets by scanning QR codes on promotional packs of Dairylea Triangles.
The campaign is supported by PR, radio, out-of-home, social and in-store activities.
Ria Rianti, Senior Brand Manager for Dairylea at Mondelez, said: “The partnership is set to be our biggest campaign of the year and gives retailers a valuable opportunity to drive excitement with shoppers and boost sales in the category.
“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness. This makes it an ideal range to activate a partnership like this one, giving families a little something extra in their shopping basket.”
Mondelez advised retailers to stock up on Discovery Days packs to take full advantage of the partnership and visit SnackDisplay.co.uk for further advice and insight into the category.
