Soft drinks brand Overhang has unveiled a packaging refresh designed to make the product more appealing to health-conscious consumers.
Timed to coincide with the introduction of the sugar tax, new packs will be available from the end of March 2018.
The redesign is a result of market research that revealed Overhang was being mistaken for an energy drink.
The drink’s all-natural formula remains unchanged. It contains orange, ginger and lime, as well as several botanicals including milk thistle, raspberry leaf and burdock root, B vitamins and Vitamin C.
William Wilkinson, Managing Director of Overhang Drinks, said: “On the eve of the sugar tax levy, this is great timing for Overhang to show off its new image. We are really excited about the next step for Overhang and where the future will take the brand.”
