Coca-Cola European Partners (CCEP) has halved the sugar content in its Capri-Sun Original range to 4.9g per 100ml, making the children’s fruit juice drink exempt from next month’s sugar tax.
The sugar has been replaced by natural sweetener stevia and the new recipe applies to all variants in the Original range.
Simon Harrison, Customer Marketing Director for CCEP, said: “The introduction of stevia has enabled us to reduce the sugar content in Capri-Sun without compromising on the famous taste of the much-loved juice drink.
“We have always been clear that we would never change the recipe of any one of our brands unless the taste is equalled or made better. We have done just that with Capri-Sun thanks to the inclusion of stevia.”
The Capri-Sun Original, No Added Sugar and Fruity Water ranges are all now soft drinks tax exempt.
