Lucozade Energy has unveiled a nationwide sampling campaign set to take place from July until September.
The activity will see four million samples of Lucozade Energy Orange and Original distributed to consumers at high footfall locations and via a partnership with Deliveroo.
The sampling drive is part of a total £20m brand investment which aims to break down traditional occasion boundaries, bringing energy to more consumers at everyday occasions – such as lunchtime and after work.
Each sample despatched with a Deliveroo order will have a unique ring pull code on the can which, when redeemed on Lucozade’s website, gives the recipient a £5 Deliveroo credit. Additionally, those who register have a chance to win one of millions of prizes including free Deliveroo for a year.
Jon Evans, Marketing and Business Development Director at Lucozade Ribena Suntory, commented: “All the investment we put behind our brand is centred around driving sales for retailer partners, and we can’t wait to see our customers reap the benefits of this campaign. We have an ambitious programme of activity and this is just the beginning for the brand.”