Costcutter campaigns to set summer free

Set Summer Free

Costcutter Supermarkets Group has launched its biggest ever consumer campaign to drive retailers’ sales throughout the summer season.

With over 68,000 prizes up for grabs, the ‘Set Summer Free’ campaign runs from now until the middle of September. It gives shoppers the chance to win thousands of products in-store, as well as tickets to festivals and sporting events, barbecues, FitBits and the star prize of a luxury Caribbean holiday worth up to £10,000. The selection of in-store prizes on offer, which range from ice lollies to summer picnic essentials, will change each promotional period during the campaign.

Retailers can also win prizes, including cash incentives, for taking part in the summer-long campaign.

The 12-week campaign uses consumer leaflets to drive shoppers into the store to check if their code matches the winning number displayed on in-store POS. An integrated media campaign across print, digital and social media aims to drive mass awareness and engagement with shoppers.

Michael Hooley, Costcutter’s Head of Promotional Marketing, commented: “The Set Summer Free campaign is part of our ongoing activity to help our retailers drive sales. Summer is a key trading period and with less sporting events taking place this year, we want to help our retailers drive footfall and increase their sales opportunities.

“Consumer leaflets are a key driver of footfall into store and with so many prizes on offer we’re giving shoppers even more reasons to go to their local Costcutter, Mace or Simply Fresh store to see if they’re a winner.”