Australian wine brand Jacob’s Creek has launched a digital ad campaign to support its award-winning Double Barrel range, which is currently enjoying growth of over 70%.
The campaign runs until the end of July.
The brand has also been named as the official wine partner for the inaugural ICC World Test Championship Final 2021, taking place in Southampton from 18 to 22 June. The event kick-starts a long-term strategic partnership for Jacob’s Creek with the ICC for the next three years.
The Double Barrel range is crafted from superior quality grapes first matured in traditional wine barrels, then finished in aged whisky barrels for a richer, deeper, and smoother taste.
It launched in 2014 with a Shiraz finished in aged Scotch whisky barrels, and was joined last year by a Chardonnay crafted in aged Scotch whisky barrels, the first of its kind in the world. A Cabernet Sauvignon finished in aged Irish Whiskey barrels is the latest addition to the range, which launched in April. The range has an RSP of £12.
Lucy Bearman, Wine Portfolio Director for Pernod Ricard UK, commented: “We’re committed to investing in the brand to support Jacob’s Creek reclaim the number one spot in the premium Australian wine category. We have a long-standing connection to the world of sport and as a wine brand that is all about connecting people, Jacob’s Creek is proud to partner with the ICC to bring people together in a celebration of cricket.”