Heineken will take over Red Stripe in the UK following a global deal with Diageo worth $780.5m.
From 1st January, the Jamaican lager will join Heineken’s premium range of beers in the UK that include Desperados, Tiger and Birra Moretti.
David Forde, Managing Director of Heinken in the UK said: “The beer has a rich heritage – from its links with music through the decades, to its famous cans and stubby bottles. It brings a wealth of opportunities for our customers which we will support through brand investment and innovation.”
