Wine brand Hardys is back on TV screens with its ‘Certainty’ campaign.
On air now and set to reach 20m adults in the UK, the campaign runs until 7 May, across national TV, video on demand and YouTube, with primetime slots during ITV’s Coronation Street and The Chase.
The advert features a couple at various stages of their lives drinking Hardys Crest, reinforcing Hardys as “a reliable wine brand that can be trusted for a variety of occasions while standing the test of time”. It ends with the campaign tagline “Then. Now. Always.”
Tom Smith, Marketing Director – Europe, Accolade Wines, commented: “With inflationary pressures negatively impacting consumer confidence, Hardys is strengthening its quality and trust messaging in a contemporary way that will resonate with its audience. Shoppers can be reassured that Hardys is a brand that can be relied upon for quality, taste and above all, value.”
