Sandwich brand Urban Eat is marking the coronation of King Charles III with a limited-edition pair of sandwiches: Smoked Ham & Egg and, unsurprisingly, Coronation Chicken.
Both are available now until 9 June in Union Jack packaging.
The launch is supported by at-fixture POS, store posters and social media activity.
Predicting growth in the food-to-go category as warmer weather approaches, Urban Eat Brand Manager Abigail Nelson-Ehoff said: “We’d therefore encourage customers to see in a new era of history and make the most of increased footfall by stocking up – and enjoying majestic sales as a result!”
Retailers can stock up on the Urban Eat Coronation range by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk.
