Fruit Shoot launches myth-busting campaign

Robinsons Fruit Shoot

Robinsons Fruit Shoot has launched a £1m media campaign to educate parents and health conscious consumers alike on the positive credentials the product boasts.

The campaign tackles misconceptions about of the quantity of sugar and artificial ingredients in children’s soft drinks and reveals the truth about Robinsons Fruit Shoot.

It runs across out-of-home, digital and cinema advertising in addition to a targeted radio campaign. The activity will be stepped up during the second largest kids’ drinks trading period – the Easter school holidays – when the target audience will most likely engage with the messaging.

With no added sugar and containing real fruit, Fruit Shoot believes that clearer communication around these statements will positively affect intent to purchase and perception of the brand.