Mondelez has unveiled new Cadbury Dairy Milk Freddo Treasures Space.
The Space series features a new space-themed design on packs and supporting POS to ensure it stands out from the first Freddo Treasures series, Hunters, which hit shelves in January 2019.
Also rolling out is Cadbury Dairy Milk Freddo Treasures White, which offers shoppers the same characters from the ‘Space’ series alongside white chocolate buttons.
Both RSP at 90p per 14.4g pack but are currently on promotion at 65p.
The launches are backed by a media investment across the year, highlighting that each Freddo Treasure pack contains only 77 calories.
Nicole Dudley, Brand Manager for Cadbury Dairy Milk Freddo, said: “In consumer testing, our Space series theme surpassed the performance of our first series, Hunters. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.”