Coca-Cola European Partners (CCEP) has added a zesty twist to its light colas portfolio with the launch of Diet Coke Sublime Lime.
The new Sublime Lime variant is available now in 330ml and 500ml plain and price-marked packs for on-the-go occasions as well as multi-packs and 1.25-ltr and 2-ltr bottles for future consumption.
The launch is backed by a multi-million-pound marketing campaign that raises awareness of Sublime Lime and also Twisted Strawberry – Diet Coke’s other flavoured variant. The campaign spans out-of-home advertising, digital and TV, as well as mass sampling and in-store promotions.
Simon Harrison, Vice President for Commercial Development at CCEP GB, said: “Combining the popularity of Diet Coke and growing demand for both flavoured and low sugar carbonates, Diet Coke Sublime Lime presents a fantastic opportunity for retailers to maximise their soft drinks sales.”
For more information, retailers should call 0808 1 000 000 or email connect@ccep.com.
