Canned cocktail brand Shake Baby Shake is targeting current flavour trends with its latest launch: Tropical Daiquiri.
Mango and pineapple flavours are currently enjoying 17% year-on-year growth in drinks; the brand has combined them with white rum and other “exotic fruits” for its new RTD.
Shake Baby Shake Tropical Daiquiri (ABV 4%) is available in 250ml cans with an RSP of £1.50.
The launch is supported by influencer marketing activity, which follows on from the brand’s recent #ShakeItUp campaign.
Shake Baby Shake is owned by Global Brands. The company’s Brand Controller Christian Sarginson said: “We’re really excited to welcome Tropical Daiquiri into the Shake Baby Shake squad. Canned cocktails are at the forefront of RTD innovation, driving the category forward and – with its deliciously exotic taste and fashion-forward can – we can’t wait to see Shake Baby Shake Tropical Daiquiri become a summer smash.”
For more information call 01246 216000, email info@globalbrands.co.uk or visit globalbrands.co.uk.
