Dutch treat hits Britain


FrieslandCampina has officially launched Chocomel – a premium chocolate drink popular in the Netherlands – into the UK’s convenience and wholesale channels.

The Dutch are apparently so keen on Chocomel they get through eight cups of the stuff every second.

There are no cups involved over here though; aimed at the impulse market, Chocomel is available now in cases of 24 x 250ml cans with an RSP of £1.65.

Kate Allison, Marketing Manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a firm favourite in the Netherlands. We’ve already seen this success replicated in other countries such as Belgium and now the time feels right to bring it to the UK.

“Chocomel has a unique premium taste. We’ve created an exceptionally smooth and chocolatey recipe that we’re really proud of. Thick and indulgent, it offers consumers a truly luxurious treat.

“We know it’s going to be extremely popular, as it has already accumulated over £500,000 within convenience, and this was driven by guerrilla distribution alone.”

The move comes a month after the company’s new boss Will Jones announced ambitious plans FrieslandCampina and hinted at further UK launches.

To find out more call 01403 273273 or visit frieslandcampina.com.