The Cadbury and Merlin Entertainments partnership that offers consumers free tickets for days out has rolled out across Cadbury chocolate bags for a fourth year.
Running throughout the summer, promotional packs offer a free ticket with every purchase of a full-priced adult ticket to a host of Merlin’s attractions.
The promo runs across 30 SKUs, including new additions Cadbury Oreo Bites, Curly Wurly Squirlies and Bournville Buttons. A variety of PMPs are also included.
New this year is the chance to take a trip on the London Eye. Also included are Legoland Windsor Resort, Thorpe Park Resort, Chessington World Of Adventures Resort and Sealife centres.
Chris Campbell, Brand Manager for Cadbury chocolate bags, said: “This promotion gives consumers ‘something more’ on brands they know and love, by rewarding them with a 2-for-1 instant voucher to some brilliant attractions. We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility.”