Perfetti Van Melle has launched new Chupa Chups Flavour Playlist XXL – a fusion of five flavours in one lollipop.
Available now with a 50p RSP, Flavour Playlist XXL offers a medley of Cola, Cherry, Lemon, and Lime – with Strawberry bubblegum at its core.
The launch is supported by organic social media activity that seeks to reach the teen demographic.
Kim McMahon, Brand Manager at Chupa Chups, said: “This product is all about pushing boundaries and redefining what’s possible in the confectionery industry – it’s a gamechanger for sweet enthusiasts everywhere.”
