Swizzels has unveiled new Squashies Strawberry & Cream, in plenty of time for National Strawberries & Cream Day on 21 May.
Described as “ideal for both sharing and self-treat occasions,” 120g bags come in both plain and £1.15 price-marked packs, and are available to order now.
Squashies is the number-one sugar hanging bag brand in the market and the brand is now worth £52.5m.
Clare Newton, Trade Marketing Manager at Swizzels, said: “The latest addition to our bestselling hanging bag brand is a direct result of the outstanding success our retailers have had with our current range of Squashies, coupled with the fantastic feedback from our consumer research.”
