Cadbury bulks up Brunch Bars

Cadbury Brunch bars with protein

Cadbury has strengthened its Brunch Bar range with two new protein-packed products and a new format for the existing Choc Chip variant.

Cadbury Brunch Bar Cranberry and Nuts Protein is “designed to give consumers the ultimate taste experience with added energy”, while Cadbury Brunch Bar Peanut Protein is a renovation of the brand’s original peanut flavour, with added protein.

Both are available now in multipacks of 5 x 32g bars (RSP £2, outers of 6).

Also, Cadbury Brunch Bar Choc Chip is available as a single for the first time, in outers of 30 x 32g bars that RSP at 55p each. Brand owner Mondelez advised retailers to range them in the on-the-go biscuits section, near the front of store or alongside the confectionery fixture to maximise impulse sales.

Anna Petsi, Brand Manager for Cadbury Brunch Bar at Mondelez, said: “The launch of the new Cadbury Brunch Bar flavours with added protein will bring new shoppers into the category for independent retailers and drive year-round sales of their biscuit range in store.”