Boursin has unveiled its first ever plant-based alternative to cheese, Boursin Plant-Based Garlic & Herbs.
Inspired by the recipe of the original Boursin, the new launch offers an alternative product for those seeking more plant-based options that the brand says doesn’t compromise on indulgence or taste, which is currently a big barrier to purchase in the plant-based category.
Presented in a convenient, easy to use, and resealable 130g format, the Vegan Certified new launch offers a combination of intense garlic, fragrant parsley and chives in a plant-based recipe made from sunflower oil.
The launch will be supported by an integrated marketing and PR campaign, including shopper marketing activities both in-store and online.
Celina Leroyer, Senior Brand Manager at Boursin says: “The plant-based market has grown substantially in the past year, and Boursin Plant-Based has been developed following the identification of a gap in the market for speciality options.
“Boursin Plant-Based delivers the delicious Boursin-inspired taste consumers know and love, without compromising on indulgence and delicious flavour.”
Boursin Plant-Based launches exclusively at Sainsbury’s in December and January. It will be available to retailers nationwide from February 2022 in cases of six, RSP £3.