Birds Eye Green Cuisine has launched a new on-pack promotion as part of its partnership with Team GB ahead of the Paris 2024 Olympic Games.
Running until August 2024, the promotion offers prizes every day and features across the brand’s five hero products, including Green Cuisine Veg Fingers, Fishless Fingers and Chickenless Dippers.
Shoppers can win family sports sessions that will let them try Olympic events like archery, kayaking, golf, cycling, shooting, sports climbing and board sports. All entrants will also be entered into a grand prize draw for a chance to win a trip for two to the Paris 2024 Olympics, including travel, accommodation and tickets to a live event.
To enter, consumers need to buy a promotional product and go online for their chance to win. Proof of purchase is required to claim the prize.
As well as the promo, Green Cuisine will roll out a three-part digital content series offering insight into the lifestyles of British Olympians, helping to educate shoppers on the nutritional benefits of plant-based and how Olympians fuel their bodies ahead of the Games. Max Whitlock, three-time Gold Olympic medallist, is now Green Cuisine’s brand ambassador and will help bring its messages to life.
Victoria Westwood, UK & Ireland Marketing Cluster Lead at Green Cuisine, commented: “Plant-based consumption is set to explode to five times its current size over the next 15 years and we remain committed to helping consumers, and retail partners, recognise the benefits of meat-free and continue to help educate them on the role it has to play in the health of both the planet and ourselves.”
