Dead Man’s Fingers goes monochrome

Dead Man's Fingers white and black rum

Halewood Artisanal Spirits is expanding its Dead Man’s Fingers Rum portfolio with the introduction of two new core variants – a Black Rum and a White Rum.

The new additions see the brand bring its unconventional approach to some of the more traditional rum styles currently on the market.

Its White Rum is vibrant and full of character, with hints of vanilla and tropical fruit. In contrast, Dead Man’s Fingers Black Rum, a naval style rum bottled at 40% ABV, offers rich notes of molasses and dark, runny caramel.

Rachel Adams, Global Marketing Manager for Dead Man’s Fingers, said: “Since its inception, Dead Man’s Fingers has been all about breathing new life into the rum category, challenging perceptions and experimenting with the latest flavour trends. This approach has helped us secure strong growth for the brand, making it the fastest growing flavoured/spiced rum range, which is also 85% incremental to category growth .

“With our new launches, we bring this same vibrant attitude to re-invigorate what are generally considered to be more traditional rum expressions, and ultimately continue to grow the category and bring more consumers in. Furthermore, with their eye-catching gold and silver bottles, they’re guaranteed to stand out on the shelf whilst also providing great gifting options in the run up to Christmas.”

Dead Man’s Fingers Black Rum (70cl, ABV 40%) is available to all channels now. Dead Man’s Fingers White Rum (70cl, ABV 37.5%) is exclusively available via Tesco/Booker until 1 January.