PepsiCo has launched ‘Better with Pepsi Max,’ a new campaign that seeks to promote the drink’s ability to enhance the taste of food.
The multi-channel campaign includes partnerships with KFC, celebrity chef Big Zuu, Amazon Ads and food media brand Twisted, coupled with out-of-home, digital and radio advertising.
Social media content from Twisted and Big Zuu features 15-minute recipes that pair well with Pepsi Max. A new Amazon Ads store lets viewers purchase the recipe ingredients to recreate the meals at home.
The campaign also appears in proximity to KFC locations and across partnering local restaurants.
