Premium milk drink Chocomel has launched a new £1.69 price-marked pack for its 250ml cans.
The launch coincides with Chocomel’s latest £10m TV campaign, under the banner ‘Sharing Not Required’, that is expected to reach 80% of UK adults eight times.
Within retail, the launch is supported by van sales to drive distribution, in-depot takeovers, and quick commerce support.
Gabriella Sudall, Marketing Manager NPD at FrieslandCampina UK, said: “As Chocomel performs so strongly across convenience and impulse shoppers, we saw a truly exciting opportunity to further increase category frequency with an exciting new PMP offer.
“As well as this, we’re pleased we can continue to offer great value to consumers in this channel with the PMP, protecting retailer margins whilst ensuring a positive price perception among shoppers.”
