Absolut beginners urged to design vodka bottle

Absolut Create

Absolut has launched a competition giving consumers the chance to win one of 40 ‘cocktail at home’ kits that will let them create either Espresso or Passionfruit Martinis to enjoy with their household during lockdown.

Consumers can enter by voting for their favourite new limited-edition bottle design on the Absolut website from 8 June.

There are 10 designs to choose from. Each has been created by an up-and-coming artist commissioned by Absolut. The designs are inspired by the two cocktails, which are among the nation’s favourites.

With lockdown-induced creativity on the rise, the Pernod Ricard brand is also encouraging people to have a go at designing a new bottle themselves and share their designs using the hashtag #AbsolutCreate.

Raja Banerji, Marketing Director at Pernod Ricard UK, commented: “We are delighted to be supporting grassroots creatives through the Absolut Create campaign. During this unprecedented time, many in the creative industry have found themselves without work as projects have been postponed or work cancelled.

“Absolut has a track record for harnessing creative thinking, having collaborated with more than 580 artists on over 850 projects since 1985, and there isn’t a better time to be supporting this community and stimulating creativity.”