Pladis has launched a new McVitie’s Jaffa Cakes TV ad that encourages consumers to ‘be what they want to be’.
This is the first time Jaffa Cakes has starred in a commercial on its own since 2006.
The campaign is centred around the idea that McVitie’s Jaffa Cakes – a cake – flouts conventions with its home in the biscuit aisle, and is proof that we can all be anything we want to be. In the TV ad, a retailer realises his dream of becoming the ‘king of the roller palace’ after biting into a Jaffa Cake.
The five-week activity also includes social media partnerships, a new AR digital experience, PR and influencer content. It forms part of a wider £4.7m initiative to make 2021 the ‘Year of Jaffa Cakes’.
Emma Stowers, Brand Director for McVitie’s, said: “There really is no better time for retailers to get behind McVitie’s Jaffa Cakes than when exposure is going to be at an all-time high. Our goal is to help retailers drive sales by creating a big buzz around this iconic brand and we’re really excited to be kicking it all off with our fun and uplifting TV creative.”