Cadbury Dairy Milk Fingers is giving shoppers the chance to win £20,000 through a brand-new on-pack promotion.
The Cadbury Dairy Milk Fingers Crossed promo, which is on participating packs now, gives shoppers the chance to win one of hundreds of cash prizes ranging from £50 right up to one of three top prizes of £20,000.
The promo is supported by out-of-home advertising, digital promotion and in-store POS.
To win, shoppers simply need to pick up any promotional Fingers Crossed pack of Cadbury Dairy Milk Fingers, find one of 200 ‘crossed fingers’ inside, and potentially celebrate a big cash prize.
The competition is signposted clearly on all participating Cadbury Dairy Milk packs – Fingers 114g, Bournville Fingers 114g, Orange Fingers 114g and Fingers Family Pack 189g, as well as Cadbury White Fingers 114g.
