Tag: McVitie’s

Grime artist Truemendous
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New McVitie’s campaign is too good not to share

Snacking giant pladis has just launched a major new £3m masterbrand campaign, ‘Too Good Not to Share’, for...

McVitie's Halloween products
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Halloween cakes from McVitie’s

McVitie’s has launched a range of Halloween-themed cakes to celebrate the forthcoming annual frightfest. The range includes McVitie’s...

McVitie's Thins
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Thins are looking up for McVitie’s

Pladis has launched two brand-new additions to its McVitie’s Thins range: Digestives Chocfilled Thins and Hobnobs Thins. McVitie’s...

Lemon & Lime Jaffa Cakes
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Lemon & Lime Jaffa Cakes launched

McVitie’s has unveiled a limited-edition Lemon & Lime-flavoured Jaffa Cake. Available now, for 12 months, the new variant...

McVitie's Thins range
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McVitie’s one of UK’s most-bought brands

McVitie's has been listed in the top five most chosen brands in Kantar Worldpanel’s 2018 UK Brand Footprint...

McVitie's Sweeter Together campaign
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McVitie’s shows its human side with ‘Sweeter Together’

McVitie’s has unveiled a new masterbrand campaign, 'Sweeter Together'. The campaign explores the importance of real human connections...

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Bake up great sales with cakes and biscuits

They may be among the most frequently-shopped categories in convenience, but retailers shouldn’t get complacent over Cakes and...

Jaffa Cakes Pocket Packs
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Is that a Jaffa Cake in your pocket?

Pladis has launched McVitie’s Jaffa Cakes Pocket Packs, a new format that caters to the increasing demand from...

Hobnobs Hazelnut Nibbles
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Nuts comes to Nibbles

McVitie’s has added a new Hazelnut flavour to its Hobnobs Nibbles range. The new flavour joins the existing...

McVitie's Christmas cake range
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McVitie’s reveals its Christmas presence

McVitie’s 2017 Christmas cake range sees the debut of a selection of festive-inspired cake products, all available now....