This April, Fox’s Burton’s Companies (FBC UK) is adding Jammie Dodgers Apple & Blackcurrant Minis to its Jammie Dodgers range.
The new product will be available in Sainsbury’s first, with a wider roll out across the grocery, wholesale and impulse channels to follow. Packs of 6 x 20g mini-packs have an RSP of £1.25.
The launch follows the introduction of 140g Jammie Dodgers Apple & Blackcurrant flavour last May, which recruited 277,000 incremental shoppers to the Jammie Dodgers brand.
It comes as demand for pre-portioned, mini snacks for both kids and adults alike continues to grow, with the mini biscuits format growing faster than the wider market.
Colin Taylor, Trade Marketing Director at FBC UK, said: “We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity. With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”
