Whyte & Mackay has launched the 2017 phase of its Stay Smooth campaign, featuring the images of award-winning Scottish photographer, David Boni.
Stay Smooth’s latest instalment takes a wry and witty look at the real folk of both Glasgow and Edinburgh that have helped shape the brand’s taste and character. A series of posters and a coffee-table magazine have been created, appearing on streets and in bars across both cities, showcasing Boni’s pictures of quirky locals.
The campaign also sees a number of giant mirrors located in selected bars and prime outdoor street spots in each city, reminding Glasgow and Edinburgh folk to ‘Stay Smooth’ as they catch a glimpse of their own reflection.
Ruairi Perry, Head of Blended Whisky Brands at Whyte & Mackay, said: “The Stay Smooth campaign takes a light-hearted look at the city folk who have helped shape Whyte & Mackay’s surprisingly smooth blended Scotch whisky.
“We hope that people walking past our mirrors or seeing the photography will enjoy the brand’s celebration of folk, and that our magazines will be enjoyed over a dram of Whyte & Mackay.”
