Costcutter has rolled out a new personalised POS and leaflet tool for its retailers.
Successfully trialled across the UK, the new ContentHUB system allows retailers to customise their three-weekly POS kits, saving time and reducing waste in the process. By using ContentHUB, retailers can also personalise their leaflets, including adding store specific offers and competitions, to drive engagement and footfall through truly targeted marketing campaigns.
ContentHUB is accessible via Costcutter’s ActivHub portal and is designed to help retailers declutter point of sale to create real stand out, whilst also providing another tool to drive footfall. Used in conjunction with the data provided through the Shopper First dashboard, retailers can select and customise marketing materials that match their target local shopper personas.
Michael Hooley, Costcutter’s Head of Promotional Marketing, said: “As part of the Shopper First programme, the introduction of shopper dashboards provides every store with insight into who is living nearby, enabling them to tailor their range and meet the needs of local shoppers. ContentHUB represents the next step in this journey as it allows our retailers to now tailor their marketing messages to appeal to their local audience. We’re delighted to roll this market-leading tool out to our entire estate.”