Almost half of shoppers in Scotland (48%) are put off buying ethical products because they’re too expensive, new research has revealed.
The survey, commissioned by the Fairtrade Foundation, also found that 13% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products.
The new research has shown that 88.8% of shoppers in the Scotland think quality of products is an important factor when considering where to shop. This is followed by the price (86.4%), the location (70.2%) and then the ethical credentials of the store (48.5%).
More than half (50.3%) were unaware of exploitation in the food chain while almost a quarter (24.2%) of consumers in Scotland admit to never thinking about who produces their food and drink. Only 9.3% of the survey admitted to ‘always’ thinking about who produces their food and drink.
When it comes to the Fairtrade products that we consume, the top most-purchased is coffee with 46.6% of us buying it. Second is bananas at 46% and third is sugar at 29.8%.
