Old Mout has released its first alcohol-free cider, in response to the growing demand from consumers for more no- and low-alcohol beverages.
Launching in a Berries & Cherries variant, Old Mout Alcohol Free is made in the same way as other ciders from the brand, which hails from New Zealand.
Emma Sherwood-Smith, Cider Director at Heineken, said: “Old Mout is a real success story. Drinkers love it and its unique proposition means it’s got huge stand out.
“Our quirky kiwi will now be adorning an alcohol-free version which means for the fifty per cent of us who are looking to moderate our alcohol intake, there is a much-loved, expertly crafted alcohol-free cider to enjoy.”
Old Mout Alcohol Free is available now across off-trade channels in 500ml bottles with a promotional RSP of £1.30.
