Schweppes has announced the return of its multi-million-pound Christmas marketing campaign to keep the brand front of mind for consumers over the festive period.
The brand is back with its light-hearted TV advert, airing from early December, centred around family and friends enjoying the festivities together.
As well as playing on the brand’s ‘we’ve got the tonic, you’ve got the spirit’ tagline, the campaign will provide Christmas mixed drink inspiration through its advertising, PR and social media. Serves include the Raspberry Mule which includes Schweppe Tonic, gin, Chambord, lime juice and a slice of orange and the Jolly Gin Collins which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.
The festive campaign will run across TV, video-on-demand, out-of-home advertising and social media, as well as a PR programme which includes influencer partnerships.
Martin Attock, VP for Commercial Development at UK producer and supplier CCEP GB, said. “Sales of mixers overtrade during the festive period in comparison to the rest of the year as shoppers enjoy more social occasions at home with friends and family. Schweppes is the number one mixer brand in GB by volume, recognised by 76% of Brits and a must stock on the lead up to and during Christmas and New Year.”
