Barr puts a new twist on energy drinks

Rockstar Twister

Barr Soft Drinks has announced the launch of Rockstar Twister, a new range that taps into the current trend for retro flavours.

Rockstar Twister rolls out in two variants – Smashed Blue Raspberry and Wacked Red Berry – and contains only 25 calories per 100ml.

It will be available from January 1 in outers of 12 x 500ml cans, price-marked at 99p.

“The introduction of Rockstar Twister will kickstart energy drinks innovation for 2019,” said Adrian Troy, Marketing Director at Barr Soft Drinks, “offering the great tasting, full flavour energy boost that shoppers have come to expect from Rockstar, with a retro twist – and fewer calories.

“The new range performed extremely well in consumer taste tests, with 71% saying they would buy. The bold, impactful packaging will also drive standout on shelf and, in turn, enable retailers to grow sales from the energy category.”

Barr Soft Drinks recommends retailers merchandise new Rockstar Twister as part of the ‘on the go’ section of the chiller.