Pimp my trolley

Carlsberg's motorised shopping trolley

For its latest marketing wheeze Carlsberg has come up with a motorised trolley complete with an electric engine, beer cooling system and satellite navigation.

Car customiser Yiannimize also tricked out the standard trolley with alloy wheels, a dashboard featuring an in-built digital screen and a leather racing seat.

The souped-up shopping cart was then let loose in a supermarket full of unsuspecting customers. Hidden camera footage captured amazed members of the public as the trolley was driven through the store.

Dharmesh Rana, Senior Brand Manager at Carlsberg UK, said: “Shopping for groceries isn’t always the most exciting thing to do, so we wanted to add a little If Carlsberg Did magic to the process. Ultimately, it’s about making the experience of purchasing our products more enjoyable for our customers.”

Yianni Charalambous, Director at Yiannimize, added: “We’re used to working with high-end, premium car manufacturers, so when Carlsberg approached us we were naturally very excited – it’s one of the most challenging briefs we’ve ever had. We’re confident we’ve delivered probably the best trolley in the world.”