Philadelphia savours packaging refresh


Soft white cheese brand Philadelphia has wrapped up its range in a fresh new packaging design.

The new packs align with the brand’s ‘Savour the moment’ positioning, which focuses on variant differentiation and fresh ingredients.

The redesign will be supported by the aforementioned ongoing ‘Savour the moment’ TV campaign.

Brand Manager David Cameron commented: “Philadelphia is a favourite with consumers and has the highest number of both value and volume sales in the soft white cheese market.

“We believe that this eye-catching new design will help shoppers to locate our products on shelves and will really help inspire consumers to create delicious meals and moments.”