Warburtons pulls on football-themed kit

Warburtons football kit packaging

Warburtons has launched a line-up of football-themed packaging to celebrate this summer’s World Cup.

The new packaging features red and blue football shirt designs across five SKUs: 6-pack Hot Dog Rolls, 6-pack Seeded Burger Buns, 12-pack Sliced White Rolls, 8-pack Sliced White Rolls, and 6-pack Sliced White Rolls.

“This summer is an exciting time for sport and especially football, so at Warburtons, we wanted to get involved too,” explained Darren Littler, Innovation and Product Marketing Director at Warburtons.

“That’s why we’re hugely excited about revealing the new packaging, which will support retailers and capitalise on this summer’s major sporting event by exciting consumers and providing the perfect solution for football-themed displays – encouraging consumers to celebrate the upcoming season with our Rolls, whether at a BBQ with friends and family or at indoors in front of the game.”

The rolls are available now and will remain so for the duration of the World Cup.