Pepsi has announced the results of its latest Pepsi Max Taste Challenge, which returned this summer after a two-year Covid-induced break.
It will come as no surprise to learn that 70% of participants in a blind taste test preferred no-sugar Pepsi Max compared to the full-fat version of its biggest-selling competitor.
The results are supported by a full-scale digital and out-of-home campaign. This spans Insta, Facebook, Snapchat and TikTok, as well as large format ads in key UK cities.
Georgina Meddows-Smith, UK Marketing Director for Pepsi Beverages, commented: “This year’s results are the best we’ve seen, proving that the great taste of Pepsi Max truly triumphs.
“Even more significant is how a challenge like this really challenges the public’s preconceptions and makes them think twice about their choices. Not only will they talk about the great taste they experienced, but how they’ll now reconsider the cola they buy.”
