Coca-Cola Europacific Partners (CCEP) has unveiled a new and improved taste for Dr Pepper Zero.
The relaunch is supported by a targeted out-of-home and social media advertising campaign that targets young adult shoppers.
Consumers will also be able to sample Dr Pepper Zero’s new and improved taste at universities and through food delivery services.
Martin Attock, Vice President of Commercial Development at CCEP, commented: “We know that taste is the number one consumption driver for Dr Pepper fans, and we’ve identified an exciting opportunity to make our Zero variant taste even better, with no significant taste difference between the regular variant.
“We’re starting the year as we mean to go on with Dr Pepper, and have big plans to keep investing in the brand after it became the no.2 flavoured carbonate brand in 2022.”
