New Mondelez comp is a win-win for retailers and charities

Cadbury chocolate bars

Mondelez has announced a new convenience-only promotion offering retailers the chance to win up to £25,000 for their store and up to £25,000 for their chosen charity.

Running from 13 July until 9 August, ‘Win-Win’ is a multi-brand competition across the Cadbury, Maynards Bassetts and Trebor singles ranges.

With a prize fund value of over £140,000, there are 100 prizes in total up for grabs for retailers and their chosen charity, including 10 prizes of £2,500 with a £2,500 donation and 89 prizes of Now TV passes with a £500 charity donation.

The competition will run across more than 50 products from the company’s Cadbury, Trebor and Maynards Bassetts brands. Retailers simply need to buy any participating case this summer for a chance of finding a winning ticket inside.

Alisdair Hamilton, National Operations & Field Controller at Mondelez International, commented: “Independent convenience retailers have always been incredibly important partners to our business, so we wanted this promotion to reward those who have worked tirelessly to serve local communities throughout the pandemic and beyond. With prizes available for both the retailer and their community cause, we hope to give our customers a little boost this summer through our leading singles confectionery ranges.”

Retailers can find further details on the promotion at deliciousdisplay.co.uk/retailertsandcs.