Red Bull launches Summer Edition

Red Bull Summer Edition

Red Bull has unveiled the latest in its Editions series with the launch of the 2020 Red Bull Summer Edition in a watermelon flavour.

Limited-edition Red Bull Summer Edition is available now in 250ml cans price-marked at £1.35.

With the average soft drink buyer purchasing more than five flavour variants across the last 12 months, and 41% of Energy Drink users saying they would try an exotic/tropical fruit flavour, Red Bull said the Summer Edition was a “must-stock” for retailers.

For more information, retailers should email