Mondelez is kicking off the 2020 Halloween season with a raft of thrillingly themed confectionery to help retailers get into the spooky spirit and capitalise on the growing opportunity.
This year sees the return of the popular Cadbury Goo Heads, available in Creepy Skeleton, Pumpkin, Frankenstein, Dracula or Werewolf variants. Goo Heads are available individually (cases of 48 x 40g, RSP 55p) or in a pack of five (cases of 28 x 200g, RSP £2.85).
Chews, which grew by 7.2% last Halloween, is the third-biggest fright night format after mixes and jellies. This year’s portfolio taps into this, with the return of Maynards Bassetts Dead Chewy (cases of 12 x 162g, RSP £1). Each contains individually wrapped chews in a variety of fruity flavours.
Cadbury Oreoooo will also return for Halloween 2020 in the form of 82g bags of Oreo Mini Filled Eggs (RSP £1), with striking Halloween branding designed for strong standout on shelf.
In addition, Mondelez is also launching two new treatsize bags – Cadbury Family Treatsize (222g, RSP £2.79, promo £1.40) and Freddo and Friends Treatsize (191g, RSP £2.79, promo £1.40), both including an assortment of Cadbury favourites.
They join the existing Treatsize portfolio, which includes Cadbury Crunchie Treatsize, Cadbury Dairy Milk Buttons Treatsize and Cadbury Fudge Treatsize.