M&M’s is adding to its portfolio with a new limited edition sharing pack – M&M’s Mix.
The new offering from Mars Chocolate sees Chocolate, Crispy and Peanut variants combined into one sharing pack, which will be available from 28th March.
M&M’s Mix has already proved a huge hit in other parts of the world, generating sales in Australia which account for 7.6% of the brand’s total value.
The new addition to the M&M’s portfolio comes hot on the heels of last year’s limited edition Ms. Brown packs and highlights M&M’s drive to bring new innovations to the bitesize category – the fastest growing segment in chocolate.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate, said: “As the Big Night In trend continues to grow, we’re seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all-important impulse purchases.”
A range of POS and display solutions supporting the launch is available.
Mars is set to support the M&M’s brand with media investment of £8.5m this year.